Slurpee launches Low Sugar to help beat the Summer heat

21 December 2018

To celebrate Summer, Slurpee has launched Low Sugar Cola as part of the new look Slurpee Low Sugar Range. Available exclusively at 7-Eleven , Slurpee Low Sugar is the only low sugar frozen carbonated beverage available in Australia.

Containing just one-fifth of a teaspoon of sugar in a large cup (less than 1%), it delivers greater choice without compromising on the mouth-watering flavour that Australians love. The new Low Sugar Cola Slurpee joins other delicious and fruity flavours such as grape, pineapple passion and mango - with more flavours being launched throughout Summer.

Angus McKay, 7-Eleven Chief Executive Officer says the expansion of the new Low Sugar range is cementing the company’s ongoing commitment to provide Australians with more choice.

“Customers have been asking us for options and we have invested in years of research and development to meet their requests across our food and drink range. Cola is our most purchased Slurpee, so we are excited to now be giving Australians the option to buy the very first Low Sugar Cola flavoured Slurpee.

“We are committed to providing customers with more choice when it comes to food on the go. The relaunch and expansion of the Slurpee Low Sugar range is just another step in providing customer awareness that we have a wide range of food choices available 24 hours a day, 7 days a week,” continued McKay.

Earlier this year 7-Eleven and Simply Cups launched a cup recycling program which has rescued more than 2.5 million cups from landfill. Consumers can recycle their Slurpee and coffee cups as well as plastic straws at dedicated recycling stations in 200 7-Eleven stores across the country. To find your nearest 7-Eleven recycling station go to 7eleven.com.au/cuprescue.