08 August 2019
Western Australia is the home to 7-Eleven Australia’s 700th store with the official opening of its new store in Banksia Grove, Western Australia on Thursday 8 August.
The company opened its first store in Western Australia on 30 October 2014. The opening of Banksia Grove store sees store numbers hit 38 in the state, with 7-Eleven seeing Western Australia as having ongoing growth potential.
According to General Manager Retail Operations Braeden Lord, Western Australia locals have welcomed the company as consumers, as an employer and as a member of the local community.
“The response we’ve had to the entry in the Western Australian market has been fantastic. Our coffee and food offer has proven really popular, we’re excited to see lots of people choosing 7-Eleven as their regular coffee stop. We have sold up to 400 cups of coffee per store per day in the last few weeks, and this continues to grow. We’re also helping customers get into the habit of minimising single use cup waste. Consumers can try our coffee for free during August if they bring in a reusable cup,” Mr Lord said.
West Australians have been great supporters of the 7-Eleven Fuel app. The app lets them lock in the fuel price when it suits them and redeem it within the next seven days at any store in the country. Since January 2017, West Australians have redeemed more than 195,000 fuel lock vouchers, with an average 14c per litre discount and $5.13 overall saving per fill.”
“We’re proud of our great looking sites and product offer, and we’re focused on continuing to delight our customers as our network grows. However it’s the Western Australian residents who have joined us as leaders, team members, and franchisees who have made such a huge contribution to our collective success,” Mr Lord said.
Mr Lord says the service and standards the Western Australian teams deliver is exceptional, and according to the company’s research, their customers agree. Western Australia consistently has some of the best customer satisfaction results across the 7-Eleven network. This has led to not only jobs growth, but to team members establishing careers with the brand.
“Currently we have 400 team members across our store network and support functions. I’m really proud that over 20 of our 45 corporate store managers have their current role due to internal promotions. The growth of our business is leading to some great career opportunities for our people in WA. Seeing people have the chance to take the opportunities available to progress their careers thanks to their hard work and talent is really exciting,” he said.
The company plans to steadily grow market share through building sales in existing stores and adding strong new sites to the network. 7-Eleven hopes to open approximately 10-15 new stores in Western Australia over the next two years alone.
“We have ongoing opportunities for great people to join our WA team. I’d love to continue to see lots of West Australians building careers as part of our business. My team are also keen to continue to speak to landlords and developers about fuel and non-fuel sites in Western Australia. We are interested in sites with good access and customer traffic that might be suitable for us to expand our offer into new communities,” Mr Lord concluded.