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7-Eleven launches new Johnny’s Deli range of hot deli sandwiches

12 July 2022


7-Eleven is continuing to provide customers with more food on the go choices with a new hot deli sandwich range, Johnny’s Deli, only at 7-Eleven. The new range, which is heated to order, is being trialed in selected stores in Melbourne.

According to 7-Eleven Australia Head of Food, Emma Metcalf-King, the new hot deli sandwich range consisting of eight products, which retail for between $9-$11, is just the start of the company’s latest phase of food evolution.

“Our customers want a convenient range of delicious food choices available fast for every meal and any snack occasion across the day,” Ms. Metcalf-King said.

“With Johnny’s Deli, we’ve created a bespoke range of hot sandwiches that are heated on demand in specialist ovens to ensure customers can enjoy a delicious hot sandwich, with gooey melted cheese and toasty bread that’s hot in about 90 seconds.

“The Johnny’s Deli range is handmade from quality ingredients and has something for nearly everyone, with a choice of flavours, including vegetarian and red meat free options.

“The range includes delicious versions of classic flavours you’d expect to buy at your local café or sandwich shop, like a Schnitty, Tuna Melt, or Reuben, with a few unexpected flavours like Mac n’ Cheese or Meatball deli sandwich.

“Our products look and taste delicious, have amazing textures, and will provide our customers with a convenient, quick and great value option for an on-the-go meal.”

Ms. Metcalf-King says 7-Eleven’s team of in-house chefs and food scientists, created the base recipes and flavour profiles for the Johnny’s Deli range in their kitchens at home during COVID lockdowns.  

“From there, extensive sensory testing was undertaken; our supplier partners were tasked with sourcing quality ingredients at scale, the process of building the sandwiches to ensure they could be created consistently and efficiently as part of our handmade sandwich assembly line was perfected, and testing to ensure the products were able to travel through our daily supply chain system was successfully completed."

“We’re proud to have invested in providing our customers with great quality and value choices for convenient food on the go in collaboration with our supplier partners for more than a decade. We are incredibly excited to see customers experience the latest stage in our food evolution, as we roll-out the trial of the Johnny’s Deli range to a number of stores across Victoria in 2022.” Ms. Metcalf-King concluded.

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7-Eleven’s Johnny’s Deli range of hot sandwiches is available at 7-Eleven Richmond West at 125 Bridge Road, Richmond.

The range will be available in nine stores by end of 2022.

The range includes:

The Schnitty ($11) - RSPCA Approved tender crumbed chicken with triple smoked ham, rich napoli sauce, and tasty cheese on a brioche bun.

Johnny’s Reuben ($11) - Succulent pastrami with sauerkraut, pickles, swiss cheese, dijon mustard, and mayonnaise, in a crunchy ciabatta roll.

The Falafel ($10) –Falafels, roasted pumpkin, gooey cheese and herbed fetta spread on a turkish roll. Vegetarian friendly.

Meatball Sub ($11) – Beef meatballs (HGP free) with rich red sauce, spinach and pesto in a ciabatta roll.

Tuna Melt ($9) - tuna, capers, crunchy spring onion and capsicum with mayonnaise on a milk bun.

Beef Brisket ($11) - slow cooked beef brisket (HGP free) in a smoky barbeque glaze with raw slaw on a buttered brioche roll.

Mac n’ Cheese ($10) - macaroni covered in creamy three cheese sauce with crisp shallots in a continental roll.

Brekky Tortilla Wrap ($9) – Free range egg chorizo omelette with cheese, mexican-style salsa, wood-smoked streaky bacon with red capsicum, coriander, spring onion and chipotle peppers in adobo wrapped in a tortilla.

Johnny's Deli now at 7-Eleven Richmond West Vic

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