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Public health campaign ignores low-sugar options

Slurpee® Zilched contains less than 1% sugar

1 in every 5 Slurpees sold is a Slurpee Zilched

A campaign launched today by Live Lighter informing the public of the sugar content of frozen drinks bewilderingly excludes 7-Eleven’s popular low-sugar option widely available.

7-Eleven’s Slurpee Zilched is Australia’s only low-sugar frozen carbonated beverage. With less than 1% sugar, a large cup of Slurpee Zilched contains less than half a teaspoon of sugar.

Slurpee Zilched is proving to be extremely popular with consumers of all ages, and growing strongly,” said 7-Eleven’s Head of Marketing, Julie Laycock.

“One in every five Slurpees sold is a Slurpee Zilched containing less than 1% sugar.”

Slurpee Zilched is available on at least one tap in every 7-Eleven store, with a range of nearly twenty delicious flavours rotated throughout the year such as Watermelon Punch, Lychee, Wildberry, and Lemon, Lime & Bitters.

“In response to growing consumer demand, in around 130 of our larger stores, we have converted a second regular Slurpee tap to Slurpee Zilched, offering two Slurpee Zilched flavours and giving consumers even greater choice,” said Ms Laycock.

“7-Eleven is proud of our industry-leading Slurpee Zilched flavour range. We will continue innovating across our quality food and drink products to offer consumers a range of better-for-you choices,” said Ms Laycock.

 

SLURPEE ZILCHED: THE FACTS

 

Teaspoons of sugar per cup

Recent Slurpee Zilched Flavours

Small

Large

Super

Mega

Watermelon Punch

0.2

0.3

0.4

0.6

Pineapple Passion

0.2

0.3

0.4

0.6

Sour Pink Grapefruit

0.2

0.3

0.4

0.6

Lychee

0.2

0.3

0.4

0.6