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7-Eleven’s Fuel App celebrates first birthday and over $1 million in savings

Since its launch on 3 March 2016, 7-Eleven’s world-first Fuel App has saved motorists more than $1 million on fuel purchases.

The 7-Eleven Fuel App allows motorists to search their five nearest 7-Eleven Fuel Stores to find the lowest price on fuel.

Nearly 4.5 million searches for the best local price have been made over the last twelve months through the 7-Eleven Fuel App, with around 20,000 searches a day being made this year.

Customers can then ‘lock in’ their best price and redeem petrol for that amount at any 7-Eleven store in Australia within seven days. The innovative concept means customers can redeem the best local deal on fuel purchases regardless of which 7-Eleven fuel store they fill up at.

Over the past year, nearly 300,000 fuel price locks have been redeemed through the 7-Eleven Fuel App. Customers have saved more than $1 million on fuel purchases, or an average of 10.5 cents per litre.

The 7-Eleven Fuel App also provides registered users with a monthly range of free offers and discounts on products in-store, and helps consumers find their nearest store out of our 640 store network wherever they are. Unlike fuel discount schemes, the 7-Eleven Fuel App doesn’t require customers to spend money in-store to redeem fuel savings.

The 7-Eleven Fuel App has been downloaded nearly 500,000 times, and is available for free in the App Store and Google Play.

Quote attributable to Julie Laycock, Head of Marketing:

The 7-Eleven Fuel App is all about delivering great value, innovation and convenience to our customers, as we strive to remain Australia’s first choice for convenience.

 

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