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7-Eleven growing customer demand for quality Food On The Go

7-Eleven continues to invest in driving growth in its quality food offer with a new good food to go campaign launching this week. The television and out of home campaign is supported by 7-Eleven‘s strong social media footprint on Facebook and Instagram.

The campaign, developed by Leo Burnett Melbourne, includes 15 second TV spots, and small and large format out of home. It will run in Melbourne, Sydney, Brisbane, Perth, Northern and Southern New South Wales, and regional Queensland starting in late January.

The campaign features the 7-Eleven BLAT (bacon, lettuce, avocado and tomato) sandwich, tuna sushi and Chicken Caesar wrap.

According to Head of Brand and Communications, Jessica Richmond, the brand’s quality food on the go, combined with the chance to try the range for $2 each Wednesday during the February promotion, is expected to deliver strong growth in the category.

“Over the past few years we’ve seen more and more customers trying and enjoying our 7-Eleven brand food on the go which has led to strong sales growth. We know that our sandwiches, wraps and sushi are delicious and perfect for a quick lunch; but we also know that for some people, there’s still a stigma around food from convenience stores,” Ms Richmond said.

“This campaign aims to disrupt these perceptions, by telling customers about our delicious, delivered-daily food, such as our craveable BLAT sandwich, our tasty tuna sushi, and our juicy Chicken Caesar wrap. From Wednesday 31 January until Wednesday 21 February, customers can try our $5 sandwich range and all sushi packs for only $2 on Wednesdays. This gives new customers the opportunity to try a range of products, and our existing food on the go customers great value,” Ms Richmond concluded.

 

Agency Credits:

  • Creative Agency – Leo Burnett Melbourne
  • Production Agency – Pancho
  • Director – Grantley Smith