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7-Eleven achieves two major milestones

  • the opening of its 100th converted store following the acquisition of the Mobil retail fuels business
  • the opening of its 500th 7-Eleven branded store in Australia

7-Eleven has continued with its fast paced conversion of the Mobil retail fuels sites, opening its 100th store since acquiring the business in October 2010 in Rozelle, New South Wales.

The company also opened its 500th 7-Eleven branded store in Australia last week. The new
7-Eleven store in Dapto, NSW, is also a recent Mobil conversion.

7-Eleven Chief Executive Officer, Warren Wilmot, said, “We are delighted to achieve these two major milestones for 7-Eleven Australia.

“Jointly, they underline how established and well-recognised the 7-Eleven brand has become in the Australian convenience market. It’s very exciting to see more Australians able to enjoy the 7-Eleven experience with our increased store presence.


Opening more than one 7-Eleven branded store per month in Australia for 34 years

“Our 500th branded store opens almost 34 years to the day since the 7-Eleven store opened in Australia in 1977. That’s about an average of 15 7-Eleven stores per year; or more than one store per month.


Mobil to 7-Eleven conversion progresses at four stores per week

“A major boost to the growth of 7-Eleven Australia is the excellent progress we’ve made converting Mobil retail sites to 7-Eleven. We are now almost half way through the conversion process and we are on track to convert the majority of stores by December 2011.”

Post conversion, stores immediately experience a lift in merchandise sales and profit, particularly in food service products such as “munch” and Slurpee.

“In fact the customers at Dapto have been so thrilled that Slurpee is now available in their area that we’ve sold one Slurpee per minute between 10am and 10pm for the first week of trade and a massive 4.08 Slurpees per minute on the opening day between 10am and 10pm.”

Wilmot concluded: “These milestones are a tremendous result for the 7-Eleven team, our partners and our franchisees, and are testament to 7-Eleven’s formula to successful convenience retailing.




Note to editor:

High-res images are available upon request